Biyernes, Pebrero 17, 2012

NEW

What Is Intellectual Property?

•Term used to describe works of the mind
–Distinct and “owned” or created by a person or group
•Copyright law
–Protects authored works
•Patent law
–Protects inventions
•Trade secret law
–Helps safeguard information critical to an organization’s success

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•Copyrights
•Established in the U.S. Constitution
–Article I, Section 8, Clause 8
•Grants creators of original works the exclusive right to:
–Distribute
–Display
–Perform
–Reproduce work
–Prepare derivative works based upon the work
•Author may grant exclusive right to others

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•          Copyrights (cont’d.)
•          Copyright term
–        Copyright law guarantees developers the rights to their works for a certain amount of time
•          Sonny Bono Copyright Term Extension Act
–        Created after 1/1/78, life of the author plus 70 years
–        Created but not published or registered before 1/1/78, life of the author plus 70 years; no expiration before 12/31/2004
–        Created before 1978 still in original or renewable term of copyright, 95 years from the date the copyright was originally secured
•          Copyrights (cont’d.)
•          Types of work that can be copyrighted
–        Architecture
–        Art
–        Audiovisual works
–        Choreography
–        Drama
–        Graphics
–        Literature
–        Motion pictures

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•          Copyrights (cont’d.)
•          Types of work that can be copyrighted (cont’d.)
–        Music
–        Pantomimes
–        Pictures
–        Sculptures
–        Sound recordings
–        Other intellectual works:
•          As described in Title 17 of U.S. Code

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•          Copyrights (cont’d.)
•          Must fall within one of the preceding categories
•          Must be original
–        Evaluating originality can cause problems
•          Fair use doctrine
–        Allows portions of copyrighted materials to be used without permission under certain circumstances
–        Maintains balance between protecting an author’s rights and enabling public access to copyrighted works
–        Factors to consider when evaluating the use of copyrighted material

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•          Copyrights (cont’d.)
•          Fair use doctrine factors include:
–        Purpose and character of the use
–        Nature of the copyrighted work
–        Portion of the copyrighted work used
–        Effect of the use upon the value of the copyrighted work
•          Copyright infringement
–        Copy substantial and material part of another’s copyrighted work
–        Without permission
•          Copyrights (cont’d.)

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•          Software copyright protection
–        Raises many complicated issues of interpretation
–        Copyright law should not be used to inhibit interoperability between the products of rival vendors
•          The Prioritizing Resources and Organization for Intellectual Property (PRO-IP) Act of 2008
–        Increased enforcement and substantially increased penalties for infringement

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•          Copyrights (cont’d.)
•          General Agreement on Tariffs and Trade (GATT)
–        Trade agreement between 117 countries
–        Created World Trade Organization (WTO) to enforce
•          The WTO and the WTO TRIPS Agreement (1994)
–        Many nations recognize that intellectual property has become increasingly important in world trade
–        Established minimum levels of protection that each government must provide to the intellectual property of members

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–        Copyrights (cont’d.)
•          World Intellectual Property Organization (WIPO)
–        Agency of the United Nations
–        Advocates for the interests of intellectual property owners
–        WIPO Copyright Treaty provides additional copyright protections for electronic media
•          Digital Millennium Copyright Act (DMCA)
–        Civil and criminal penalties included
–        Governs distribution of tools and software that can be used for copyright infringement
–        Opponents say it restricts the free flow of information 

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Copyrights (cont’d.)
•          Patents
•          Grant of property right to inventors
•          Issued by the U.S. Patent and Trademark Office (USPTO)
•          Permits an owner to exclude the public from making, using, or selling the protected invention
•          Allows legal action against violators
•          Prevents independent creation as well as copying
•          Extends only to the United States and its territories and possessions

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Patents (cont’d.)
•          Applicant must file with the USPTO
–        USPTO searches prior art
–        Takes an average of 25 months
•          Prior art
–        Existing body of knowledge
–        Available to a person of ordinary skill in the art

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•          Patents (cont’d.)
•          An invention must pass four tests
–        Must be in one of the five statutory classes of items
–        Must be useful
–        Must be novel
–        Must not be obvious to a person having ordinary skill in the same field
•          Items cannot be patented if they are:
–        Abstract ideas
–        Laws of nature
–        Natural phenomena

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•          Patents (cont’d.)
•          Patent infringement
–        Making unauthorized use of another’s patent
–        No specified limit to the monetary penalty
•          Software patent
–        Protects feature, function, or process embodied in instructions executed on a computer
•          20,000 software-related patents per year have been issued since the early 1980s

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–        Patents (cont’d.)
•          Before obtaining a software patent, do a patent search
•          Software Patent Institute is building a database of information
•          Software cross-licensing agreements
–        Large software companies agree not to sue each other over patent infringements
–        Small businesses have no choice but to license patents

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•          Patents (cont’d.)
•          Defensive publishing
–        Alternative to filing for patents
–        Company publishes a description of the innovation
–        Establishes the idea’s legal existence as prior art
–        Costs mere hundreds of dollars
–        No lawyers
–        Fast
•          Patent troll firm
–        Acquires patents with no intention of manufacturing anything; instead, licensing the patents to others  

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•          Patents (cont’d.)
•          Standard is a definition or format
–        Approved by recognized standards organization or accepted as a de facto standard by the industry
–        Enables hardware and software from different manufacturers to work together
•          Submarine patent
–        Patented process/invention hidden within a standard
–        Does not surface until standard is broadly adopted

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•          Patents (cont’d.)
•          Patent farming involves:
–        Influencing a standards organization to make use of a patented item without revealing the existence of the patent
–        Demanding royalties from all parties that use the standard
–        Trade Secrets

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•          Trade secret
–        Business information
–        Represents something of economic value
–        Requires an effort or cost to develop
–        Some degree of uniqueness or novelty
–        Generally unknown to the public
–        Kept confidential
•          Information is only considered a trade secret if the company takes steps to protect it

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•          Trade Secrets (cont’d.)
•          Trade secret law has a few key advantages over patents and copyrights
–        No time limitations
–        No need to file an application
–        Patents can be ruled invalid by courts
–        No filing or application fees
•          Law doesn’t prevent someone from using the same idea if it is developed independently
•          World Trade Organization (WTO)
–        TRIPs Agreement provides for a minimum level of protection for intellectual property
•          Trade Secret Laws
•          Uniform Trade Secrets Act (UTSA)
–        Established uniformity in trade secret law
–        Computer hardware and software can qualify for trade secret protection
•          The Economic Espionage Act (EEA) of 1996
–        Penalties of up to $10 million and 15 years in prison for the theft of trade secrets

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•          Employees and Trade Secrets
•          Employees are the greatest threat to trade secrets
•          Unauthorized use of an employer’s customer list
–        Customer list not legally considered a trade secret
–        Educate workers about the confidentiality of lists
•          Nondisclosure clauses in employee’s contract
–        Enforcement can be difficult
–        Confidentiality issues are reviewed at the exit interview

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•          Employees and Trade Secrets (cont’d.)
•          Noncompete agreements
–        Protect intellectual property from being used by competitors when key employees leave
–        Require employees not to work for competitors for a period of time
•          Safeguards
–        Limit outside access to corporate computers
–        Guard use of remote computers by employees
•          Key Intellectual Property Issues
•          Issues that apply to intellectual property and information technology
–        Plagiarism
–        Reverse engineering
–        Open source code
–        Competitive intelligence
–        Cybersquatting 

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•          Plagiarism
•          Stealing someone’s ideas or words and passing them off as one’s own
•          Many students:
–        Do not understand what constitutes plagiarism
–        Believe that all electronic content is in the public domain
•          Plagiarism also common outside academia
•          Plagiarism detection systems
–        Check submitted material against databases of electronic content
–        Plagiarism (cont’d.)

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•          Plagiarism (cont’d.)
•          Steps to combat student plagiarism
–        Help students understand what constitutes plagiarism and why they need to cite sources
–        Show students how to document Web pages
–        Schedule major writing assignments in portions due over the course of the term
–        Tell students that instructors are aware of Internet paper mills and plagiarism detection services
–        Incorporate detection into an antiplagiarism program

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•          Reverse Engineering
•          Process of taking something apart in order to:
–        Understand it
–        Build a copy of it
–        Improve it
•          Applied to computer:
–        Hardware
–        Software
•          Convert a program code to a higher-level design
•          Convert an application that ran on one vendor’s database to run on another’s

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•          Reverse Engineering (cont’d.)
•          Compiler
–        Language translator
–        Converts computer program statements expressed in a source language to machine language
•          Software manufacturer
–        Provides software in machine language form
•          Decompiler
–        Reads machine language
–        Produces source code

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–        Reverse Engineering (cont’d.)
•          Courts have ruled in favor of reverse engineering:
–        To enable interoperability
•          Software license agreements forbid reverse engineering
•          Ethics of using reverse engineering are debated
–        Fair use if provides useful function/interoperability
–        Can uncover designs that someone else has developed at great cost and taken care to protect
•          Open Source Code
•          Program source code made available for use or modification:
–        As users or other developers see fit
•          Basic premise
–        Software improves
–        Can be adapted to meet new needs
–        Bugs rapidly identified and fixed
–        High reliability
•          GNU General Public License (GPL) was a precursor to the Open Source Initiative (OSI)

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•          Competitive Intelligence
•          Gathering of legally obtainable information
–        To help a company gain an advantage over rivals
•          Often integrated into a company’s strategic plans and decision making
•          Not the same as industrial espionage
•          Without proper management safeguards, it can cross over to industrial espionage

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•          Competitive Intelligence (cont’d.)
•          Cybersquatting
•          Trademark is anything that enables a consumer to differentiate one company’s products from another’s
–        May be a:
•          Logo
•          Package design
•          Phrase
•          Sound
•          Word

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–        Cybersquatting (cont’d.)
•          Trademark law
–        Trademark’s owner has the right to prevent others from using same mark or confusingly similar mark
•          Cybersquatters
–        Registered domain names for famous trademarks or company names
–        Hope the trademark’s owner would buy the domain name for a large sum of money

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•          Cybersquatting (cont’d.)
•          To curb cybersquatting, register all possible domain names
–        .org, .com, .info
•          Internet Corporation for Assigned Names and Numbers (ICANN)
–        ICANN is adding seven new top-level domains (.aero, .biz, .coop, .info, .museum, .name, and .pro)
–        Current trademark holders are given time to assert their rights in the new top-level domains before registrations are opened to the general public

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•          Summary
•          Intellectual property is protected by laws for:
–        Copyrights
–        Patents
–        Trademarks
–        Trade secrets
•          Plagiarism is stealing and passing off the ideas and words of another as one’s own
•          Reverse engineering
–        Process of breaking something down in order to understand, build copy, or improve it

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•          Summary (cont’d.)
•          Open source code
–        Made available for use or modification as users or other developers see fit
•          Competitive intelligence
–        Not industrial espionage
–        Uses legal means and public information
•          Cybersquatting
–        Registration of a domain name by an unaffiliated party